Application and Submission Details
The Submission Deadline is February 25, 2015.
Applicants should prepare a package of five materials to be considered for the workshop and follow the submissions procedure below:
1. A One to Two Page Personal Statement
The statement introduces you, your research institution, your advisor(s), and your status in the marketing academy; briefly describes your focal research idea/question; summarizes why your research is important and its intended contribution; and identifies pressing empirical or conceptual issues, conundrums, stumbling blocks or decisions that you are facing in your research and about which you seek guidance in the workshop. It also offers an indication of the support available to you for the current research program, both in terms of finances and available mentorship.
2. A Proposal or Working Paper for the Workshop Immersion
This document briefs the mentors with appropriate theoretical background, your conceptual model, research questions and hypotheses, study designs, and preliminary empirical results. Submissions should be 5-15 pages in length (12 point font, double-spaced) including all tables, figures and references and require the following.
- (First page) Title of the submission including the authors’ name and affiliation
- (First Page) 50-100 Word Abstract that concentrates on the big picture contribution(s) of the paper
- (Next Page) Body of the Paper. This page restates the title (without authors’ names or affiliations) and begins the body of the paper, including Conceptual Background, Research Questions/Hypotheses, Method, and Interim Findings, culminating in References, Tables and Figures.
- (Final Page) Author Commitments. All authors must express written confirmation that (1) the work is original and (2) if accepted, the author agrees to attend the full workshop and present the work.
3. Relevant Background Literature
To further position the work, and to help the mentor teams prepare for the discussions, candidates should provide PDFs of up to five published research papers centrally linked to the focal research idea. These may be papers that offer critical conceptual background for understanding the research or provide research results that are extended by or otherwise inspire the focal research.
4. Curriculum Vita
A Curriculum Vita including information about prior experiences and the applicant’s broader research portfolio
5. Statement of Faculty Support
A Statement of Support from a Faculty Sponsor that considers the candidate’s strengths and research potential, as well as benefits to be obtained from his/her workshop attendance.
The BBR Fellows and Board of Directors will review the submissions and make final decisions using criteria of:
Faculty sponsorship and support, Opportunity for developmental impact, Relevance and potential contribution of the research to branding researchers and practitioners, Conceptual rigor, Quality of the research, Innovation and freshness of perspective, and Coherence of the work.
Submitting Your Application
The above submissions materials should be placed in a Zipfile labeled with the applicant’s name (e.g., Fournier BBR2015 application) and submitted below. Submit no later than February 25, 2015. After creating a user profile on the EasyChair conference site, the applicant should log in and click on the “Submit Paper/Proposal” button. This portal will accept a Zipfile upload. Authors should submit a Zipfile containing all 5 items listed above. Please contact Mike Breazeale with any questions about the submission process.