The BBR Accelerator 2015 is an intimate, invitation-only 2-day workshop designed to support, encourage, and advance, through mentorship and feedback, the research of doctoral students, post-docs, and junior faculty with vested interests in the brands and brand relationships domains.
Workshop Dates:
May 21 – 22, 2015
Submission Deadline:
February 25, 2015
Notification of Acceptance:
March 23, 2015
Workshop Fees: $395, waived for accepted mentees
Boston University School of Management
595 Commonwealth Ave.
Boston, Massachusetts USA
The 2-day workshop includes a mix of general and focused sessions and individual work designed to address the researcher’s concerns about their own research and to provide guidance from researchers whose work has formed the underpinnings of this domain and who continue to shape the direction of the field.
On Day 1, mentees will introduce their research areas to the broad audience of brand researchers and mentors and engage dialogue about foundations, opportunities and conundrums in the research area. Mentors will share inspirations, questions, and insights that inform and probe these focal domains.
Intensive 3-on-1 (mentor-mentee) consulting sessions follow on the second day during which mentors engage dialogue that provides guidance and instruction to mentees about the best ways to ensure that their research reaches appropriate audiences with findings that advance theory and understanding for academics, practitioners, consumers, and other stakeholders. In off hours, while other mentees are receiving feedback, researchers will reflect on their feedback and derive lessons learned. The day concludes with each mentee again addressing the broader group with key take-aways and directions forward, for final feedback from the broader group.
A group dinner Thursday night helps establish relationship connections that advance the brand community overall.
A highlight of past BBR 2012, 2013 and 2014 conferences has been the mentoring sessions we have arranged for doctoral students in formative stages of their dissertation research. In order to extend the benefits of this initiative, we will this year and in future odd-numbered years sponsor a more dedicated and intimate event that builds on the mentoring theme. The event has a special brand: BBR Accelerator.
