Robin Coulter

robin-coulter-head-shotRobin’s research interests and published works focus on consumer behavior issues with strategic marketing implications; her work employs both qualitative and quantitative methods to address branding and brand management in a global world, cross-cultural consumer behavior, behavioral pricing, and advertising effects and effectiveness. Current projects explore sensory imaging links to self-brand connections, consumer choice between global and local brands in emerging versus developed markets, and the effects of brand authenticity on choice. Robin has published in marketing and social science journals, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Applied Psychology, Journal of Advertising, Journal of Advertising Research, and the International Journal for Research in Marketing. She is Volume Editor for Gerald Zaltman’s Legends in Marketing Sage Series, The Zaltman Metaphor Elicitation Technique. Robin is President-elect of the American Marketing Association Academic Council, and an active member of the Association for Consumer Research. Past consultancies include: New York Life Investment Management, Proctor and Gamble, McNeil Consumer Products, and Coca Cola. robin.coulter@uconn.edu

Robin Coulter
Professor of Marketing and the Department Head at the University of Connecticut