John Wittenbraker is the Global Director of Innovation, Brand & Customer Experience at GfK, where he has a dual role, directing innovation efforts in GfK’s Global Innovation and Digital and Global Brand and Customer Experience teams. His responsibilities include collaborations with academics, research institutes, and other businesses to identify, develop, and commercialize new methodologies and tools for understanding consumer experience. Current topics of focus include: biometric/ neurometric measurement, social media analysis, application of social theory to brand management and digital/connected life. Prior to that, he was managing director of GfK Custom Research North America, Corporate Innovation and also responsible for GfK’s Research Center for Excellence (marketing science, online strategies and sampling). He has also served as the managing director of the North American Brand and Communications business. Trained as a social and quantitative psychologist, he has developed advanced models, analytic systems and methodologies to support marketing and brand management decisions. He has had broad experience across multiple sectors, including package goods, financial services, telecommunications, automotive, retail and consumer services. Prior to GfK, he was a Partner with ARBOR, Inc., a Philadelphia-based marketing research and consulting firm. He has a Ph.D. from the University of North Carolina—Chapel Hill and an A.B. from Wabash College.
John Wittenbraker, GfK
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