Jennifer L. Stoner
Jennifer L. Stoner is a consumer behavior doctoral candidate at the University of Minnesota. Her dissertation, under the guidance of Carlos J. Torelli, researches how consumers perceive of power in brands and specifically examines how perceptions of market dominance are formed and impact brand attitudes. Her broader research interest includes brand relationships, brand personality, and power and social hierarchies. Her work has been published in Organizational Behavior and Human Decision Processes and presented at conferences for the Association of Consumer Research, American Marketing Association, and Society for Consumer Psychology.
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Select Publications and Working Papers
Jennifer L. Stoner, Carlos J. Torelli, “When Bigger Isn’t Better: How Perceptions of Market Dominance Impact Brand Favorability”
Jennifer L. Stoner, Carlos J. Torelli, “Knowledge is Power: The Impact of Control of Information on Brand Attitudes”
Carlos J. Torelli, Lisa M. Leslie, Jennifer L. Stoner, Raquel Puente (2014), “Cultural determinants of status: Implications for workplace evaluations and behaviors”
BBR Accelerator 2015 Presentation