Hope Jensen Schau

Hope-SchauHope earned her Ph.D., M.A. and M.B.A. from the University of California, Irvine, and her B.S. from California State Long Beach. She has published well-cited research on the impact of technology on marketplace relationships, branding, identity-salient consumption practices, and collaborative value creation. An award-winning instructor, she teaches marketing management, managing marketing communications, and social media marketing strategy in the Eller M.B.A. programs. She is a popular visiting scholar at institutions across the globe, including the University of Melbourne (Australia), the University of Hawaii, the University of Auckland (New Zealand), and Fundaçäo Getúlio Vargas (Brazil). Her work has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of Advertising, and the Journal of Public Policy and Marketing, among others. She serves on the editorial review boards of the Journal of Consumer Research and Consumption Markets and Culture.

Hope Jensen Schau
Associate Dean, M.B.A. Programs, an associate professor of marketing, and holds the Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management, University of Arizona